Deep analysis of 13,000+ invoices across 18 months (Jan 2025 – Jun 2026), representing the depth, loyalty, and concentration of our customer relationships.
2025 & 2026 retention
Of total revenue
812 Supermercado ($1.30M) and La Mexicana Elroy ($579K) were lost due to price competition. While these represent ~$1.88M of trailing revenue, their departure is being replaced by channels with superior margin profiles and stronger institutional stability.
The PAK Strategic Advantage: Our relationship with PAK Quality Foods LLC (our #1 customer at $1.39M) is not just a single account — PAK operates and supplies a network of meat markets across Texas. This gives Colinas Foods indirect access to replace and exceed the 812 Supermercado/La Mexicana volume through a single institutional relationship with aligned pricing power and consistent purchase volume.
Customers operating multiple locations under the same brand — representing our deepest strategic relationships. Total revenues aggregate across all locations.
| Location | Revenue | Invoices | Months Active |
|---|---|---|---|
| One Taco – Frost | $200,613 | 234 | 18 |
| One Taco – Tech Ridge | $188,936 | 221 | 18 |
| One Taco – 183 | $166,918 | 174 | 18 |
| One Taco – Bee Cave | $148,502 | 194 | 18 |
| One Taco – Food Truck | $148,023 | 227 | 18 |
| One Taco – 620 | $147,673 | 183 | 18 |
| One Taco – Anderson Lane | $130,076 | 208 | 18 |
| One Taco (Main) | $80,722 | 99 | 16 |
| One Taco – Burnet | $78,805 | 164 | 18 |
| Location | Revenue | Invoices | Months Active |
|---|---|---|---|
| Veracruz All Natural (Main) | $684,627 | 402 | 18 |
| Veracruz Hotel | $243,135 | 252 | 18 |
| Veracruz Fonda and Bar | $234,740 | 284 | 18 |
| Veracruz Leona | $108,976 | 123 | 9 |
| Veracruz All Natural (Round Rock) | $78,772 | 350 | 18 |
| Veracruz ACL | $11,318 | 4 | 1 |
| Veracruz All Natural Courthouse | $3,986 | 20 | 5 |
| Veracruz All Natural (Webberville) | $168 | 1 | 1 |
| Location | Revenue | Invoices | Months Active |
|---|---|---|---|
| Jalisco's Restaurant & Bar | $108,614 | 95 | 17 |
| Jalisco's Restaurant Bar | $106,077 | 121 | 18 |
| Jalisco y Tequila Bar & Grill | $12,615 | 47 | 7 |
| Casa Jalisco | $585 | 1 | 1 |
Active in both 2025 and 2026 — ranked by total revenue. These represent the stable recurring engine of the business.
| # | Customer Name | L18M Revenue | Invoices | Months | Revenue Share |
|---|---|---|---|---|---|
| 1 | PAK Quality Foods LLC | $1,386,201 | 180 | 18 | |
| 2 | 812 Supermercado | $1,304,214 | 136 | 14 | |
| 3 | La Plaza Meat Market | $1,007,820 | 184 | 18 | |
| 4 | Veracruz All Natural (+ 8 locations) | $684,627 | 402 | 18 | |
| 5 | La Mexicana Elroy | $579,464 | 186 | 16 | |
| 6 | Ben E. Keith Co. | $417,174 | 38 | 8 | |
| 7 | Licha's Cantina | $337,758 | 291 | 18 | |
| 8 | Veracruz Hotel | $243,135 | 252 | 18 | |
| 9 | Veracruz Fonda and Bar | $234,740 | 284 | 18 | |
| 10 | One Taco – Frost (+ 8 locations) | $200,613 | 234 | 18 | |
| 11 | One Taco – Tech Ridge | $188,936 | 221 | 18 | |
| 12 | One Taco – 183 | $166,918 | 174 | 18 | |
| 13 | Taqueria Los Regios | $153,938 | 144 | 17 | |
| 14 | One Taco – Bee Cave | $148,502 | 194 | 18 | |
| 15 | One Taco – Food Truck | $148,023 | 227 | 18 | |
| 16 | One Taco – 620 | $147,673 | 183 | 18 | |
| 17 | Tacos Las Amazonas | $144,982 | 94 | 11 | |
| 18 | One Taco – Anderson Lane | $130,076 | 208 | 18 | |
| 19 | Discada ATX | $124,228 | 196 | 18 | |
| 20 | Oye Taquito 956 | $113,281 | 98 | 12 | |
| 21 | Villa Paraiso Foods LLC | $111,254 | 35 | 13 | |
| 22 | Veracruz Leona | $108,976 | 123 | 9 | |
| 23 | Jalisco's Restaurant & Bar | $108,614 | 95 | 17 | |
| 24 | Jalisco's Restaurant Bar | $106,077 | 121 | 18 | |
| 25 | Casa Chapala | $99,833 | 102 | 17 |
The departure of 812 Supermercado and La Mexicana Elroy on price highlights a critical strategic reality: price-sensitive customers are the first to leave in a competitive market and offer no pricing leverage. Replacing them with PAK-driven institutional meat market channels and national distributor programs creates a structurally stronger revenue base — higher volume per relationship, lower order-to-cash friction, and aligned long-term pricing agreements.
The Veracruz ($1.37M, 9 locations) and One Taco ($1.29M, 9 locations) relationships demonstrate the highest form of customer loyalty — brand-level dependency. These brands cannot easily switch suppliers without disrupting their entire menu consistency. This is the type of relationship depth that creates sustainable, defensible revenue.